2021 Recruiting Virtual Master Class: Messaging—Tips, Tricks, Best Practices, and Building Personas

April 20, 2021 | 11:30 a.m. - 4:30 p.m. Eastern | Virtual

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Candidate outreach rides the razor-thin line between art and science. In order to get a candidate to open your e-mail, you must have an enticing subject line, but that’s not all, the message itself must be equally as engaging. If your outreach falls flat, good luck getting that potential candidate to respond to your message.

So how can you close the gap between “art” and “science” to make a message that is both informative and engaging? It starts with understanding the candidates you’re trying to reach and recruit. Enter the candidate persona. A candidate persona is an on-paper profile of the (fictional) perfect candidate for a role. Recruiting teams work together to get a comprehensive picture of what experience, skills, and attributes such a person might have and creates this “persona” to reflect what that might look like.

Once the persona has been identified, you can craft the perfect communication to grab their attention, pique their interest, and get them to hit the apply button in your message. Become a master of messaging with this brand-new master class!

You’ll learn about the science behind crafting the perfect message through historical and psychological research data. Using that data, you’ll learn how to build best practices around candidate outreach and communication—as well, how to build personas for increased messaging efficacy, response rates, and positive candidate sentiment.

You will also uncover best practices for:

  • Creating the perfect subject line and message copy
  • Using emotional intelligence in your messages
  • Identifying tools and process workflow
  • Building and identifying personas using DISC assessment profiles

Industry Leading Speakers

Agenda At A Glance

Tuesday, April 20, 2021
11:30 a.m. – 11:35 a.m.
Presenter Introduction
11:35 a.m. – 1:00 p.m.
The Science Behind Successful Communication
1:15 p.m. – 3:15 p.m.
Subject Line and Message Creation Best Practices
3:30 p.m. – 4:30 p.m.
Building the Perfect Persona and Closing Remarks