2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

October 6, 2021 | 11:30 a.m. - 4:30 p.m. Eastern | Virtual

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“Dear Candidate, I’m a recruiter with brand X and I have the perfect position for you. Please contact me at your earliest convenience to learn more.” How many times have you started an outreach message to a potential candidate with this exact phrase, only to be met with silence?

Candidate outreach rides the razor-thin line between art and science. In order to get a candidate to open your e-mail, you must have an enticing subject line, but also a message which is equally as engaging. If your outreach falls flat, good luck getting that potential candidate to respond to your message.

So how can you close the gap between “art” and “science” to make a message that is both informative and engaging? It starts with understanding the candidates you’re trying to reach and recruit. Enter the candidate persona. A candidate persona is an on-paper profile of the idealized candidate for a role.

Recruiting teams work together to get a comprehensive picture of what experience, skills, and attributes such a person might have and create this persona to reflect what that might look like. Once the persona has been identified, you can craft the perfect communication to grab their attention, pique their interest, and get them to hit the apply button in your message!

Become a master of messaging with this highly anticipated master class! Mike “Batman” Cohen is back to teach you about the science behind crafting the perfect message through historical and psychological research data. Using that data, you’ll learn how to build best practices around candidate outreach and communication—as well as how to build personas for increased messaging efficacy, response rates, and positive candidate sentiment.

This event will be broken into three sessions and you’ll also have the opportunity to have your questions answered in real time throughout the event. See what past attendees have to say about this highly anticipated event:

“Excellent presentation. Mike Cohen is an engaging presenter. Extremely bright. The 5 hours flew by and I have come away with so much. Very pleased.”

“One of the best classes I’ve ever taken.”

“Fantastic presentation and content!”

“Excellent training. Engaging speaker. Information was well presented and easy to implement immediately. The speaker was very funny, personable and engaging with the whole group.”

You will also uncover best practices for:

  • Creating the perfect subject line and message copy,
  • Using emotional intelligence in your messages,
  • Tapping into gifs and memes to grab the candidate’s attention and make them respond to your e-mails,
  • Identifying tools and process workflow, and
  • Building and identifying personas using DISC assessment profiles.

Industry Leading Speakers

Agenda At A Glance

October 6, 2021
11:30 a.m. – 11:35 a.m.
Presenter Introduction
11:35 a.m. – 1:00 p.m.
The Science Behind Successful Communication
1:15 p.m. – 3:15 p.m.
Subject Line and Message Creation Best Practices
3:30 p.m. – 4:30 p.m.
Building the Perfect Persona and Closing Remarks