2021 Recruiting Virtual Master Class: Messaging—Understanding the Science Behind Successful Communications

October 6, 2021 | 11:30 a.m. - 4:30 p.m. Eastern | Virtual

Day 1

October 6, 2021
11:30 a.m. – 11:35 a.m.
Presenter Introduction

Host Mike “Batman” Cohen will kick off the event with a brief introduction and course overview.

11:35 a.m. – 1:00 p.m.
The Science Behind Successful Communication

You don’t need to be a psychologist to understand the science behind crafting the perfect message. In this session, Batman will present historical and psychological data to help you better understand the science behind successful communications.

1:00 p.m. – 1:15 p.m.
1:15 p.m. – 3:15 p.m.
Subject Line and Message Creation Best Practices

Have you ever opened an e-mail because of an intriguing subject line all to find that the message it contained was bland and boring? When connecting with potential candidates you want to make sure your subject line and message are consistent in order to pique their interest and keep them engaged. This session will provide you with the best practices you need to create the most engaging communications.

3:15 p.m. – 3:30 p.m.
3:30 p.m. – 4:30 p.m.
Building the Perfect Persona and Closing Remarks

Building the out a profile of what the perfect candidate looks like will help you and your recruiting team easily identify top talent when it comes time to fill the role. This session will cover how to build the perfect persona by using data, DISC style assessments, and other measures. Batman will also wrap up the session by answering any final questions, as well as deliver the closing remarks.

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