25th Annual Private Duty National Conference & Expo

October 17 - 19, 2022 | Caesars Palace, Las Vegas


October 17, 2022
8:00 a.m. - 9:00 a.m.
Recruitment & Retention Playbook: Best Practices to Hire, Engage, & Keep Your Caregivers


9:00 a.m. - 10:15 a.m.
Move the Needle on Key Recruitment & Retention Metrics

Uncover the steps in your process and parts of your employee experience that need improvement in order to drive the greatest outcomes especially as caregiver recruitment trends evolve, causing agencies to adapt to the shifting landscape. This session will kick off the pre-conference with a deep dive into the most crucial recruitment and retention metrics your agency needs to track to deliver best practices for improving 90-day turnover rates by recruitment source, hiring ratios, cost per hire, training hours, and employee satisfaction

10:15 a.m. - 10:30 a.m.
10:30 a.m.- 11:45 a.m.
Make a Good First Impression so Candidates Choose You

Make it a no-brainer for job applicants to choose your agency by simplifying the first steps in the application and hiring process. Learn how to use technology and automation to make the first steps easier for both applicants and your staff. Learn how to improve the interview process and how to use behavioral questions that build rapport with your applicants.

11:45 a.m.- 12:45 p.m.
12:45 p.m. – 2:00 p.m
Create a Culture of Leadership Among Caregivers

Grow your company and multiply your impact by creating leadership roles within your caregiver teams. Hear how one agency has improved satisfaction among caregivers and clients by teaching, training, and coaching caregivers on how to grow and become the backbone of the organization. During this powerful session, you’ll brainstorm with your peers about how to use intentional caregiver development, proper onboarding, and shared responsibility to take your company to the next level.

Tool: Quick guide to developing leaders

2:10 p.m. – 3:25 p.m.
Keys to Retaining Staff and Fostering Growth Through Dementia Care

Using case studies, this session will deliver the essential training programs needed to support caregivers in their efforts to help clients with dementia live at the least restrictive level of care, improve quality of life, and delay placement, which will help foster growth in your agency.

Tool: Dementia training caregiver ladder

3:25 p.m. – 3:45 p.m.
3:45 p.m. - 5:00 p.m.
Recruitment and Retention Panel Discussion and Idea Share

How do you reward employees beyond a bonus? What experience outside of healthcare signals a terrific caregiver? What buzzwords must be at the top of an effective ad to recruit caregivers? Get all of your private duty recruitment and retention questions answered from our panel of experts, while also sharing winning ideas for hiring and keeping quality staff.

5:00 p.m. – 6:30 p.m.
Exhibit Hall Grand Opening and Welcome Reception

All conference attendees welcome! Connect with other private duty executives like yourself and shop the exhibit hall for the latest solutions to help grow your agency.

Main Conference Day 1

October 18, 2022
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 10:15 a.m.
New Payers & Programs Pave Path for Growth

Aging in place has taken on a whole new meaning. New payers that previously were unwilling to pay for private duty home care have shifted their mindset to recognize your value. Medicare Advantage plans continue to add ancillary services to their benefits, with 1,000 plans offering special benefits for the chronically ill in 2022. Get the latest on these benefits and payers, including hospital at home, home infusion therapy, and telehealth, as well as the accompanying regulatory oversight.

10:15 a.m. - 10:45 a.m.
10:45 a.m. - 12:00 p.m.
Legal Q&A: Get Your Wage-and-Hour and Compliance Questions Answered

This is your chance to get all your complicated legal questions answered by a veteran attorney who specializes in home care. Come prepared with questions about legal challenges facing your agency, including rules around sign-on bonuses and overtime rates, scheduling requirements, termination protocols, and more. Plus, learn how to avoid crushing penalties such as the $4.5 million fine the Department of Labor recently gave one agency for misclassifying independent contractors.

12:00 p.m.- 1:15 p.m.
NETWORKING LUNCH (provided) - Exhibit Hall

After lunch, you’ll have a choice of two tracks, choose the topic area that best meets your needs

Track A

October 18, 2022
Marketing Strategies to Take Your Company to the Next Level
1:15 p.m.- 2:15 p.m.
Move Beyond Selling ADLs and Strengthen Partnerships

Increase client acquisition opportunities and thrive in a competitive landscape by specializing your care delivery approach, demonstrating value to referral sources using quality outcome data they can relate to, and creating lasting relationships that benefit all parties. Learn how to find the most impactful data to show how your agency’s areas of focus can help referrers.

Tool: Referral source account mix for sales success

2:15 p.m. – 2:45 p.m
2:45 p.m. – 3:45 p.m.
Create Your Marketing Blueprint, Adopt Marketing Automations, Increase Profits

Earn the honor of being the top-choice provider for referral partners by first determining your “right-fit” clients. During this interactive session, you’ll walk through a marketing blueprint to help identify your desired outcomes, create an action plan, and implement experience-based marketing strategies, such as the Intentional Collaboration Campaigns and Partners-in-Care program. Plus, get tips for capturing leads and referral information through simple automations such as lead generation funnels, and nurture campaigns to cultivate relationships.

Tool: S.M.A.R.T. Marketing Blueprint Template

3:55 p.m. – 4:55 p.m.
Convert Website Visitors Into Clients and Caregivers With UX Design

Connect with your target market through a top-notch digital presence. Uncover the key steps to managing your online reputation and growing your business by creating a website design that provides a better user experience, using a strategic online marketing approach, and choosing the right social media platforms. Bonus: Use a proven customer persona tool to identify your ideal clients and create content that appeals to them.

Tool: Customizable customer persona tool

Track B

October 18, 2022
Diversify Your Services, Master Client Retention, Grow the Business
1:15 p.m.- 2:15 p.m.
Leverage QAPI for Optimal Client Care

Build customer relationships that make your agency the only choice in your market. Learn how to leverage Quality Assurance and Performance Improvement (QAPI) by analyzing quality assurance information and applying improved performance measures to the entire spectrum of service. By doing so, you will not only provide better care, but also foster loyalty among your clients and caregivers.

Tool: Quick guide to QAPI

2:15 p.m. – 2:45 p.m
2:45 p.m. – 3:45 p.m.
Carefully Construct Client Onboarding, Build Long-Term Relationships

A solid client onboarding process is key to creating long-lasting relationships and ensuring your clients become your best referral sources. Examine some of the key factors that go into successfully bringing new clients on board. Discover the questions that work best to quickly identify customer needs while considering family dynamics and establishing mutual trust and understanding.

Tool: The customer qualifier tool

3:55 p.m. – 4:55 p.m.
Position Your Agency as a Key Partner in Value-Based Care

Build a more positive client experience by being a key partner and using data to improve your overall quality of care. Learn how to use predictive analytics to mitigate hospitalization risk and support the need for care plan modifications. Also, understand how the integration of social determinants of health impacts “whole-person care” and how data outcomes support your organization’s value proposition to all stakeholders.

Tool: Client evaluation guide

Main Conference Day 2

October 19, 2022
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 10:00 a.m.
Key Operational Strategies for Improving and Growing Your Home Care Company

Learn how to streamline and simplify daily operations and control the flow of choices in your company. Understand how to improve performance and productivity, what tasks you should be doing versus delegating, and which metrics to track to increase efficiencies. Plus, you’ll create your own “chaos funnel” to quickly identify triggers that can disrupt the consistent delivery of service using a three-step evaluator tool. You’ll walk away with clear next steps for overcoming operational overwhelm when you return to your agency.

Tool: Chaos funnel blueprint

10:00 a.m. - 10:30 a.m.
10:30 a.m.- 11:30 a.m.
Change the Culture of Care to Recruit, Engage, and Retain Your Frontline Staff

Build a strong culture of care in your agency to attract new talent. Learn the key pieces to a strong culture that rewards employees, including expanding career paths, providing training beyond the minimum standards, and engaging with your employees to get ahead of burnout and turnover.

11:40 a.m.- 12:40 p.m.
M&A Perspective: Maximize the Value of Your Home Care Agency

Learn the value drivers of a home care business and what you can do right now to improve the value of your business for a future sale. Take a look at how buyers evaluate home care opportunities, including which metrics you should be focusing on. Learn the process for capturing maximum value, including preparing critical agency information, developing a buyer list, creating competition among interested buyers, mitigating risk of renegotiation, and maintaining confidentiality.

Tool: The process for capturing maximum value

12:40 p.m.
Conference adjourns
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