2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Thursday, February 17, 2022 | 12:00 p.m. – 3:30 p.m. Eastern | Virtual

Day 1

February 17, 2022
12:00 p.m. – 12:05 p.m.
Speaker Introduction
12:05 p.m. – 1:05 p.m.
How Personal Branding Impacts the Employer Brand

What is a brand? How do you build it, what does it mean, and why should you care? And better yet, what is a corporate brand? In this kickoff session, we'll discuss aligning your personal brand with your job/position and even company brand. Attendees will share how their personal brand impacts how they represent their company, services/product, and career advancement. You'll then discuss developing a brand filter—both personally and professionally—and learn how to build and use personal brand values throughout the organization.

1:05 p.m. – 1:30 p.m.
Uncovering the WHY Moment

After identifying how your personal brand impacts the overall employer brand, attendees will briefly learn about why branding is so important, to help gain a greater understanding. Mila will present a powerful video that will help elicit conversation among attendees. This impactful video will help stir some great conversation and inspire attendees throughout the program.

1:30 p.m. – 2:15 p.m.
Emotional Intelligence (EQ) and Its Impact on the Employer Brand

Emotional intelligence (EQ), or self-awareness, is no longer a "nice to have" soft skill. It is the key to success. EQ and self-awareness are crucial in developing the right relationships and ensuring the best conversations. Being able to be aware of signals, pick up on signs, research prior to meetings, and being prepared for high-level conversations is a must.

This session will cover self-awareness stats and data, examples, and why it matters in your branding strategies. You'll also learn:

• Examples of how to use it daily at work–on the phone, video meetings, and even e-mail,
• How to build EQ in yourself and help develop it in among your workers, and
• Next steps for implementing EQ across your organization.

2:15 p.m. – 2:30 p.m.
BREAK
2:30 p.m. – 3:00 p.m.
Brand Leadership: Defining and Implementing Across Your Organization

What is leadership in your organization? What does a leader look like, sounds like? How does a leader network and greet others? Leadership behavior is vital for a successful employer brand, but where do your leaders even begin?

In this session, attendees will learn the five levels of leadership and how to establish positional leadership, which is not enough. Attendees will also learn how to grow their leadership muscle regardless of position.

3:00 p.m. – 3:30 p.m.
Storytelling and the Employer Brand: A Powerful Relationship for Maximum Talent Attraction and Retention

Whether sharing in-person or online, working on your storytelling ability allows you to network quickly and efficiently. Storytelling engages an audience, creates visibility and connection, and elevates your brand in a way that facts and data alone cannot do. When colleagues know each other’s stories, they can leverage those to create deeper connections and cross promote one another and the company. In this final session, you'll learn:

• Why stories matter and how to successfully share your stories on LinkedIn,
• Ways to share your value without selling a story,
• How to navigate brand hits by taking control of your personal narrative, and
• Methods for being intentional about connecting through brand stories.

Register Today