2022 Home Health
Administrator’s Summit

May 2 - 4, 2022 | Paris Hotel, Las Vegas

PreConference

May 2, 2022
Power Home Health Referrals

Proven Sales and Marketing Strategies to Grow Referrals

7:00 a.m. - 8:00 a.m.
REGISTRATION & CONTINENTAL BREAKFAST

REGISTRATION & CONTINENTAL BREAKFAST

8:00 a.m. - 9:15 a.m.
Value-Based Marketing That Draws Referral Partners and New Payers

Value-based results do more than shape your Medicare revenue under HHVBP; they can be a top draw for referral partners and new payers, putting your agency and the care you provide at the top of a competitive market. During this session, explore the messages that will drive referrals in this value-based era, including real-world examples of how value-based conversations about outcomes and rehospitalization rates have opened new doors for quality agencies.

Tool: How to build your value-based message

9:15 a.m. - 9:35 a.m.
NETWORKING & REFRESHMENT BREAK
9:35 a.m. - 10:50 a.m.
Form Alliances with Personal Care to Earn a Seat at the Referral Table

Secure relationships with personal care companies to offer a one-stop- shop that improves the continuity of care, appeals to case managers and discharge planners, secures referrals, improves outcomes, and keeps patients safe at home. Walk through the steps for building a highly effective program complete with promotional tools and training resources that showcase the importance of every discipline across the continuum of care, and learn how having an extra set of eyes, additional communication, and constant assessment can create a safer experience for patients post- discharge.

11:00 a.m.- 12:15 p.m.
Harness the Power of Digital Marketing to Adapt to a Changing Industry

Connect with your target market through a top-notch digital presence. In this session, you’ll discover the key steps to improve your online presence and grow your business, including how to create a website design that provides a better user experience, use online marketing in the most strategic manner, choose the right social media platforms and messaging, and leverage technology to better manage your online reputation.

Tool: Resource guides to improve your SEO, online reviews, and social media strategies

12:15 p.m.- 1:15 p.m.
NETWORKING LUNCH—Provided
1:15 p.m. – 2:30 p.m
Avoid Legal Risks Around Marketing Practices & Incentives

Achieve compliance with, often -counterintuitive, federal laws that apply to Medicare, Medicaid, and Medicaid waiver providers. Walk through the nuances of developing relationships with facilities and avoid risks around financial benefits to referral sources. Steer clear of the most common home health marketing mistakes and get tips for responding to improper requests, implementing compliance oversight of marketing, and introducing a marketer bonus program.

Tool: Quick reference guide to the Anti-Kickback Statute and the Stark Law

2:30 p.m. – 2:45 p.m.
NETWORKING & REFRESHMENT BREAK
2:45 p.m. - 4:00 p.m.
Pave the Path for New Hospital at Home Referrals

As the ongoing COVID-19 pandemic gives home health agencies opportunities to deliver more acute care services in the home, Hospital at Home and similar opportunities have created an attractive avenue for growth— – if you’re ready and can deliver. Learn from an early adopter how an agency is making the moves necessary to support Hospital at Home. Get details on what you need to promote your services to potential partners, including metrics around readmission rates and other key factors.

Tool: The Hospital at Home starter checklist

4:00 p.m. – 5:00 pm
Exhibit Hall Grand Opening and Welcome Reception

Main Conference Day 1

May 3, 2022
7:00 a.m. - 8:00 a.m.
REGISTRATION & CONTINENTAL BREAKFAST - EXHIBITS OPEN
8:00 a.m. - 9:15 a.m.
State of Home Health: Recognize Value, Growing Opportunities

Get fresh insight on the latest opportunities and challenges facing home health providers as the need for care in the home grows. One of the industry’s top advocates will provide updates on upcoming legislation affecting Medicare, Medicaid, and private pay home care. Learn about what’s happening in Congress that could impact your agency, including expanded care access, treatment options in the home, Medicare payment for providers, and efforts to address critical staffing challenges. You’ll also learn what’s on the horizon with CMS rulemaking for 2023 and beyond.

9:15 a.m. - 9:35 a.m.
NETWORKING, REFRESHMENT, & EXHIBITS BREAK
9:35 a.m. - 10:50 a.m.
HHVBP Success Starts With Episode Management, Quality Outcomes, and Patient Satisfaction

Focus your quality and patient satisfaction efforts on the HHVBP measures that are the easiest to move the needle on and secure your 5% incentive bonus as soon as 2024. Develop a process for analyzing your hospital readmissions to identify risks related to visit patterns and timing. Plus, unlock the key to effective episode management and understand its integral role in patient satisfaction and HHVBP.

11:00 a.m.- 12:15 p.m.
Proven Recruitment and Retention Tools to Reduce Turnover During Challenging Times

Healing Hands Healthcare boasts a 2.8% employee turnover rate — even during the pandemic when the agency served 400 to 500 COVID-19 patients. Discover the innovative best practices they used to engage staff and keep them passionate about their work . Hint: Focus on employee morale, create a positive culture, and regularly collect employee feedback through stay surveys and mini focus groups.

Tool: Quick guide to recruitment and retention strategies

12:15 p.m.- 1:15 p.m.
NETWORKING LUNCH—Provided
1:15 p.m. – 2:30 p.m
Navigate the Home Health Employment Legal and Regulatory Landscape

Get updates on employment laws and regulatory changes such as those from the DOL/EEOC on vaccines and vaccine mandates. Plus, stay on top of changes from OSHA and the CDC regarding maintaining a safe workplace and vaccines. The Biden administration has not only been revising or reversing Trump-era policies but has also been implementing a number of new directives. Get the latest information so you can ensure your agency remains in compliance.

Tool: Tip sheet for avoiding common employment law risks in home health

2:30 p.m. – 2:50 p.m.
NETWORKING, REFRESHMENT, & EXHIBITS BREAK
2:50 p.m. – 4:05 p.m.
Prevent Face-to-Face (F2F) Encounter Denials, Build a Culture of Compliance

More than 10 years after face-to-face (F2F) was implemented, failure to meet the requirements continues to be a top reason for claims denials. Review the exact requirements for physician F2F encounter compliance, focusing on how to obtain, maintain, and double-check compliance to minimize issues from medical reviews. Conquer the common issues causing F2F-related denials and receive a list of specific tips and actions to address them. Bonus: Get an update on medical review trends, including those from Medicare Advantage, to prevent cash flow interruptions.

Tool: Physician face-to-face encounter compliance checklist

Main Conference Day 2

May 4, 2022
7:00 a.m. - 8:00 a.m.
CONTINENTAL BREAKFAST & EXHIBITS
8:00 a.m. - 9:15 a.m.
Increase the Value of Your Agency, Prepare for the Future

Gain useful insights for adding value to your home care agency. You’ll get an update on the home health transaction market, including market comps, valuation methodology, and valuation multiples. You’ll walk away with a clear view of what buyers are looking for in an agency, common (but avoidable) pitfalls agencies face in due diligence, and the types of buyers that are active as well as evolving trends in the home health M&A space. Attendees will also learn how to best prepare for a sale or transition and get answers to commonly asked questions before and during the M&A process.

Tool: Three essential ways to prepare your company for sale

9:15 a.m. - 9:35 a.m.
NETWORKING & REFRESHMENT BREAK—EXHIBIT HALL FINALE
9:35 a.m. - 10:50 a.m.
Turn Telehealth Into a Profit and Reap the Rewards in Patient Care

Telehealth and other virtual technology tools can improve patient outcomes, grow your bottom line, and build satisfaction among referral sources. You’ll learn the clinical and operational resources your agency needs to launch a strong telehealth program, as well as lessons learned from early adopters that will help you avoid pitfalls through implementation and beyond.

Tool: Putting the top technology tools to work

10:50 a.m.
Conference Adjourns
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