Private Duty National Conference & Expo

October 27 - 29, 2021 | Caesars Palace, Las Vegas


October 27, 2021
Compliance Strategies to Stay Ahead of Changing Wage and Hour, Legal, and HR Rules
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 10:15 a.m.
Stay Ahead of the Changing Legal Landscape Under the Biden Administration

Hear from one of the industry’s top attorneys on the biggest legal and regulatory issues impacting the private duty home care industry today. In this session, attorney Angelo Spinola will provide a high-level overview of the newest compliance challenges, including the latest shifts in rules around joint employment. Get the details you need to position your agency for success in a changing legal landscape.

Tool: Key state law changes

10:15 a.m. - 10:30 a.m.
10:30 a.m.- 11:45 a.m.
Identify Blind Spots in Your Anti-Discrimination Policies

The Biden administration has made anti-discrimination efforts a priority in workplace regulations. In this session, walk through the ins and outs of discrimination law. Get best practices to strengthen your anti-discrimination policies and identify actions that could land you in hot water, even when it comes to things that are legally allowed.

Tool: Respectful workplace policy tailored to homecare

11:45 a.m.- 12:45 p.m.
12:45 p.m. – 2:00 p.m
Pandemic Lessons: Implementing and Enforcing Compliant Policies on Remote Work, Vaccine Mandates, and More

As the industry continues to feel the effects of the pandemic, some long-term changes are already clear. Understand the new considerations employers have to make after COVID-19, including the latest guidance on remote work policies, mandatory vaccinations, and more.

2:10 p.m. – 3:25 p.m.
Benefit and Wage-and-Hour Considerations to Stay in Compliance While Retaining and Attracting Caregivers

Walk through pay and benefit best practices that will make your caregivers happy and keep you in compliance with high-risk regulations. Attorney Angelo Spinola will delve into the legal shifts in salary options, on-call perks, hazard pay, and paid time off, as well as new legal clarity on live-in wages. Plus, hear details about recent cases that are influencing these issues.

Tool: Summary of compensation options for homecare workers

3:25 p.m. – 3:45 p.m.
3:45 p.m. - 5:00 p.m.
Legal Q&A: Stump the Attorney With Your Compliance Questions

This is your chance to get your most complicated legal questions answered by some of the top homecare legal experts. Come prepared with questions about the biggest legal challenges facing your business today, including how to appropriately pay and correctly classify your employees.

5:00 p.m. – 6:30 p.m.
Exhibit Hall Grand Opening and Welcome Reception

All conference attendees welcome! Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions to help grow your agency.

Main Conference Day 1

October 28, 2021
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 10:15 a.m.
Panel Q&A: Take Advantage of New Opportunities, Move Your Company to the Next Level

During this panel discussion, presenters will answer questions and offer insights on the most critical themes in home care today, including how the pandemic shined a new light on this industry and changed the types of clients treated at home. Plus, you’ll obtain new ideas for taking care of your caregivers, getting new business, and using innovative technologies to connect a remote workforce, help with staffing, and satisfy clients and families.

10:15 a.m. - 10:45 a.m.
10:45 a.m. - 12:00 p.m.
How to Increase the Value of Your Business

Streamline your operations and increase the value of your home care business, whether you are looking to sell or not. Join CEO Ari Medoff to learn about the things he looks for when acquiring agencies. He’ll walk through key metrics to track such as caregiver retention and client satisfaction as well as ways to become more attractive and profitable by limiting the number of family members on the payroll, purchasing strategic technology and creating a culture and brand that sets you apart from your peers.

12:00 p.m.- 1:15 p.m.
NETWORKING LUNCH (provided) - Exhibit Hall

Day 1 - Track A

October 28, 2021
Post-Pandemic Marketing and Sales Strategies to Take Your Company to the Next Level
1:15 p.m.- 2:15 p.m.
Ride the Tide of New Referral Opportunities, Grow Your Business

Secure a profitable position in the future of home care by partnering with payers, healthcare systems, and others who are responding to the industry’s growing demand. Adapt to the changing environment by finding ways to remain competitive; discover new effective strategies to talk to your referrers and guarantee your seat at the table. Finally, learn how to motivate your marketers around these new initiatives.

Tool: 2021 business plan worksheet

2:15 p.m. – 2:45 p.m
2:45 p.m. – 3:45 p.m.
Embrace Emerging Marketing Opportunities and Double Your Referrals

The private duty agency run by Clint and Jessica Nobles experienced a record increase during the public health emergency. Now, they’ll share the strategies they used to double referrals, increase revenue, improve satisfaction, and open up partnership opportunities in the new normal. They’ll detail their strategies, including collaborative marketing, virtual connections, webinars, and direct-source emails. Utilize their customizable "Touchpoint Marketing Plan Creator" template to build your business through operational structures that streamline systems and ensure consistent follow-ups.

Tool: Home Care Ops Touchpoint Marketing Plan Creator

3:55 p.m. – 4:55 p.m.
Closing Business Starts with Call #1

This session will give you tools to educate your inquiry team on securing home consultations and preventing your digital dollars from going down the drain. Listen to reenacted examples of real “mystery calls” to evaluate which tactics are most effective. Plus, learn how you can use your phone system and a call-tracking system to improve these processes. Find out how to incorporate consultative selling; know what questions to ask and when; and understand how to manage the call's flow, move toward the next steps, and ask for the caller's business.

Tool: 10 ways to make your inquiry process stand out

Day 1 - Track B

October 28, 2021
Track B
Recruit and Retain Caregivers, Grow Your Client Base
1:15 p.m.- 2:15 p.m.
Adopt an Apprenticeship Program to Reduce Turnover

Learn how First Choice Home Health implemented an apprenticeship program and decreased its home care aide turnover rate to 37% in 2019, down from 100%. With many businesses being hit financially throughout the pandemic, discover how you can train your staff while minimizing costs. Hear first-hand tips and best practices to help you develop a similar program to reduce turnover rates while growing satisfaction for caregivers and clients. Plus, learn about potential tax benefits to registering the apprenticeship.

Tool: Benefits/financial resources handout

2:15 p.m. – 2:45 p.m
2:45 p.m. – 3:45 p.m.
Follow a Winning Candidate Engagement Formula for Recruiting Success

During this session, Hireology CEO Adam Robinson will share the best practices that leading healthcare agencies leverage to connect with today’s top applicants and provide a compelling candidate experience. Discover how a simple formula has transformed hiring at healthcare organizations across the country by driving process alignment and setting an expectation of accountability with each contributor. Learn how to bring your systems together starting with a comprehensive, digital onboarding program that streamlines payroll, HRIS, and automated scheduling systems. You’ll get tools that will let you set up new hires for long-term success and get back time to spending time with the rest of your team.

Tool: Digital workbook file

3:55 p.m. – 4:55 p.m.
Align Company and Employee Values to Turn the Tables on Turnover

This session will address ways to turn the tables on turnover by branding from the inside out. You’ll learn the reasons employees stay at or leave their jobs and discover strategies for deepening connections with employees by aligning them more closely to your organization’s purpose in ways that inspire their work.

Main Conference Day 2

October 29, 2021
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 10:00 a.m.
Build a Long-term Recruitment Strategy During Caregiver Shortage

Track and balance key metrics related to your volume of clients and caregivers so you can take advantage of rising demands for home care during a caregiver shortage. During this session get the latest trends in hiring from the annual Home Care Benchmarking Study. Learn how to build an employment brand that draws caregiver applicants, the financial and operational impact shortages are having on your business and how your agency should change and adapt.

10:00 a.m. - 10:30 a.m.
10:30 a.m. - 11:30 a.m.
Adopt Virtual Solutions for a Positive Customer Experience

In the midst of a crisis such as the pandemic, it’s important to stay connected with clients, families, and caregivers. In this session, you’ll learn the aspects of the customer experience that are essential to having smooth operations, as well as technology solutions and tools—such as a family portal—that can be used to maintain communication with clients. Learn how to integrate virtual solutions that aid communication, safeguard or improve outcomes, and bolster client resilience, especially during a crisis.

11:40 a.m.- 12:40 p.m.
Infection Control and Prevention Strategies for Private Duty Providers

Principles of infection prevention and control are universal; however, implementing these strategies in the home presents unique challenges for private duty providers. Understanding how to implement the current CDC recommendations and OSHA regulations and adapt them for private duty services is challenging. Learn how to implement best practices for supervisors making home visits and for the private duty staff in the home. Topics will include bag technique, equipment management, hand hygiene, cleaning and disinfection, PPE use/reuse and distribution, the implementation of transmission-based isolation precautions, and more.

Tool: Key questions private duty staff and supervisors need to know to prevent and control infections in the home

12:40 p.m.
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