David Ferrin, MBA, is the senior consultant at nThrive Analytics. As part of his 20 years of experience in healthcare, his work as a swing-shift registrar and biller in the emergency room led him to learn more about revenue cycle processes and services. As a revenue cycle director for a children’s hospital and then within a large CBO, he became interested in understanding data and how the right metrics can drive change to improve the patient experience both before and after receiving care.