Emily Zarecki is the vice president of account management for Transcend Strategy Group. She leads the Transcend team for a number of hospice and healthcare clients across the country. Her leadership enables the agency team to strategically approach each client’s situation and develop powerful creative branding and marketing initiatives. The results ultimately drive preference to increase referrals, admissions, length of service, and revenue. Her past experience includes leading corporate communication, PR, and change management communication for a variety of healthcare organizations. She writes on a range of topics, including employee engagement, internal communication, and PR.