Lisa Ferden is the COO and co-founder of IDS, the parent company of Generations Homecare System, the industry-leading solution for personal care providers throughout the U.S. and abroad. Generations helps agencies achieve compliance with state and federal regulations related to Medicaid billing, secure documentation, real-time messaging, and vaccination tracking for caregivers and clients. Ferden oversees the onboarding of new clientele and works closely with success managers and system trainers to ensure not only that agency objectives are met, but that new technologies are introduced to nudge agencies toward greater productivity and success.