Penny Noyes has spent 18 years on the payer side of the industry and 22 years on the provider side. She founded HBN in 1999, which is a firm that focuses solely on payer contracting and credentialing. Prior to HBN she was senior VP of business development for US HealthWorks, heading up the acquisition process for 23 deals involving nearly 100 clinics in seven states that included approximately $100 million in revenue. She renegotiated the payer contracts nationwide and achieved delegated credentialing with all payers. Noyes also spent six years at Allmerica Financial where she was assigned the project of starting Private Healthcare Systems (PHCS) and oversaw the contracting and credentialing of over 180,000 providers. Noyes speaks regularly on webinars; presents at conferences for MGMA, DecisionHealth, physician specialty board meetings, and other organizations; and is called upon by industry news writers for articles and opinions on health plan and credentialing issues and trends.