Stan Massey is a partner and lead consultant for Transcend Strategy Group. He offers 40 years of brand improvement and marketing expertise. For the past 20 years, he has been developing effective communication strategies and attention-grabbing campaigns to successfully build brands for providers of pre- and postacute senior care. Guided by research, Massey crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results—helping to increase referrals, elevate quality, improve patient/family experience, and boost revenue. He’s worked on internal communications as well as marketing strategies and campaigns for more than 50 senior care providers.