Partner and Lead Consultant , Transcend Strategy Group
Stan Massey is a partner and lead consultant for Transcend Strategy Group. He offers 40 years of brand improvement and marketing expertise. For the past 20 years, he has been developing effective communication strategies and attention-grabbing campaigns to successfully build brands for providers of pre- and postacute senior care. Guided by research, Massey crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results—helping to increase referrals, elevate quality, improve patient/family experience, and boost revenue. He’s worked on internal communications as well as marketing strategies and campaigns for more than 50 senior care providers.
Align Company and Employee Values to Turn the Tables on Turnover
Thursday, October 28, 2021, 3:55 p.m. – 4:55 p.m.
This session will address ways to turn the tables on turnover by branding from the inside out. You’ll learn the reasons employees stay at or leave their jobs and discover strategies for deepening connections with employees by aligning them more closely to your organization’s purpose in ways that inspire their work.