2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey

May 24, 2022 | 1:00 p.m. - 2:30 p.m. Eastern | Virtual

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Jobs happen in motion, so why do we communicate the tasks, organizational culture, work environment, and skills required through a boring, text‐based job posting? Videos can show jobseekers exactly what the role entails, and yet, we’re stuck using strategies from the past—whether that’s due to budget, lack of people resources, you name it—recruiters must adapt and keep up if they want to attract today’s modern candidate.

You’ve probably heard of “employer branding” and “storytelling,” but what do they mean with relation to the recruitment process? And how can we “brand” ourselves, or tell our story, with the limited resources and tools available? What can you actually do about your organization’s brand? Here’s a hint, show it.

Once you understand the importance of using video instead of text for job ads, the next, more important question becomes: How do you build the case for recruitment video in our organization? If these questions keep you up at night, join Elena Valentine, from Skill Scout Films, on May 24, 2022, as she provides a crash course in getting key stakeholders onboard with using visual job postings at your organization. Attendees will also receive 60-day access to the on-demand recording of this course.

In this interactive and engaging event, you’ll:

  • Identify why storytelling and visuals are key to attracting talent (through da-ta!),
  • Understand the types of content that resonate with your prospective candidates,
  • Gain insight into how companies are leveraging video across the candidate spectrum,
  • Prepare the relevant data and case studies you need to convince your boss,
  • And more!

Want to learn even more? Be sure to come back and register for the second half of this series on July 20: 2022 Recruiting Virtual Master Class: Film School Edition—Getting You Started on the Recruitment Video Journey.

Industry Leading Speakers

Agenda At A Glance

May 24, 2022
1:00 p.m. – 1:30 p.m.
Intro to (Workplace) Storytelling + Video Impact
1:30 p.m. – 2:15 p.m.
Recruitment Content 101 + Video Edu-tainment
2:15 p.m. – 2:30 p.m.
Questions & Reflections