2022 Recruiting Virtual Master Class: Convince Your Boss to Utilize Storytelling and Video Across the Talent Acquisition Journey

As you compete for top talent, one way to make your organization stand out is through impactful storytelling, but that doesn't mean updating your company's LinkedIn profile with lengthy paragraphs and business jargon. Jobseekers want to see the story. Being able to visualize what it's like to work for a potential employer through impactful videos will make candidates flock to your applications page.

In this segment, you'll learn:

• The importance videos play on the recruitment process; it's more than just getting eyes on the role,
• How videos can help you showcase your diversity initiatives,
• The key elements that go into telling your business' story, and
• The positive ROI storytelling can have on your company's business results.

Once you understand the importance videos play, you'll then need to figure out what types of content you'll want to highlight in your recruitment videos. In this segment, you'll learn:

• The who's, what's, where's, and why's of video job content,
• The type of content you'll want to include to tell your story,
• The various levels of video production—don't worry we have tricks that won't break the bank,
• How to determine which type of video production level your company needs to successfully tell its story,
• Key elements of the employee content funnel, and
• What types of content will engage jobseekers the most.

At the end of this insightful master class, Elena will be on-hand to answers your questions live and offer tips to help you convince senior leaders/C-suite execs to get onboard with video job ads at your company! Make sure to join Elena again on July 20, for the 2022 Recruiting Virtual Master Class: Film School Edition—Getting You Started on the Recruitment Video Journey—where you'll learn how to turn company's story into a powerful recruitment video that will help you land top talent in no time!