2022 Employer Branding Virtual Master Class: How Leadership and EQ Help Create an Impactful Brand

Thursday, February 17, 2022 | 12:00 p.m. – 3:30 p.m. Eastern | Virtual

Register Today


Employer branding refers to influencing how your organization is perceived as an employer. Employers put a lot of effort into ensuring their organization is well-positioned and has a good reputation. Doing so can significantly affect the number and quality of applicants the company receives. In other words, having a good reputation among employees and potential employees can positively impact the quality of applicants an organization attracts.

Having a revered employment brand can also impact employee productivity. If an employee feels the company is a good place to work, he or she is more likely to be happier and more productive. It can also impact retention and turnover for many of the same reasons. When employees feel they work for a well-respected company, they’re less likely to leave.

Now that you understand the importance employer branding has on the employee and candidate experience, where do you begin? Creating and maintaining an effective brand starts from the top down and without leadership buy-in, your branding efforts will fall flat.

Join branding expert Mila Grigg, CEO of MODA Image and Brand Consulting, on February 17, 2022, for a brand-new master class! This engaging and informative training is designed to help you hone your leadership skills to create an impactful brand that will help you attract and retain talent for years to come.

Attend this virtual workshop and learn:

• What a brand “filter” is and how to develop one,
• How to build and use your personal brand values throughout the organization,
• How your personal brand impacts the overall employer brand,
• Why self-awareness matters when creating and maintaining a brand,
• How emotional intelligence (EQ) impacts your organization’s brand,
• How to build EQ in yourself and help develop it in among your workers,
• Next steps for implementing EQ across your organization,
• How to grow their leadership muscle regardless of position,
• And more!

*Attendees of this virtual master class will also receive 60-day access to the on-demand recording.

Industry Leading Speakers

Agenda At A Glance

February 17, 2022
12:00 p.m. – 12:05 p.m.
Speaker Introduction
12:05 p.m. – 1:05 p.m.
How Personal Branding Impacts the Employer Brand
1:05 p.m. – 1:30 p.m.
Uncovering the WHY Moment
1:30 p.m. – 2:15 p.m.
Emotional Intelligence (EQ) and Its Impact on the Employer Brand
2:15 p.m. – 2:30 p.m.
2:30 p.m. – 3:00 p.m.
Brand Leadership: Defining and Implementing Across Your Organization
3:00 p.m. – 3:30 p.m.
Storytelling and the Employer Brand: A Powerful Relationship for Maximum Talent Attraction and Retention